OWN A FRANCHISE

 FROM

R1.9 MILLION (EX VAT)

SET UP COSTS

Welcome to WAXIT – a tried proven wax bar dedicated solely to smooth skin.

It’s a refuge of removal, a haven of hairlessness, a sanctuary of smooth.

WHAT MAKES WAXIT UNIQUE?

WAXIT have created a place where men and women alike can go to wax it expertly and discreetly, free from the intrusions that come with visiting full service salons.


We are masters of sleek and silky, and we focus only on fuzz. No manicures, pedicures or facials, just high-quality waxing. When it comes to our craft, only the best will do. Our master WAXITologists® use our very own exclusive, hypoallergenic wax - designed and manufactured locally.


At WAXIT, our franchise opportunities are designed to have you open, trained and running from 45-60 days of signing the agreements. From comprehensive training to ongoing mentorship, marketing strategies and products, we give you all the tools you need to run and grow your own hair removal franchise.


A unique smooth business opportunity is now available. Our spirit of perfection continues and will be carried over into the WAXIT franchise offer. This is an exciting opportunity to become a franchisee in your community with the support of an experienced and committed franchisor.


WAXIT is well recognized and reputable, and we have invested in the creation of a brand that has scope for nationwide expansion. We cater for women, men and young adults; and our pricing is competitive which makes it accessible to a broad market base.


We are looking for like-minded franchisees within selected areas that we have identified for the expansion of our brand and service offering. We will not compromise on our brand and only the best franchisees will be selected.


Each potential franchisee will be required to complete our consistently applied recruitment and selection programme.


MEET

OUR FOUNDER

Michelle Royston 

Founder and CEO of Smooth


With strong entrepreneurial roots and a passion for creating the best experiences, our founder, Michelle Royston, has a wealth of experience in the retail sector.

 

“I identified an opportunity for taking a service that is generally an afterthought in most salons and focusing on it entirely”.

 

Thus, the WAXIT brand and business was born. We have been committed to developing a franchise brand with a superior offer. Particular focus has been placed on designing and locally manufacturing the highest quality products to fulfil our promise. This is extended to our franchisees who will be assured supply of quality product.

 

WAXIT is looking for prospective entrepreneurs to join the team as we expand our network of WAXIT outlets nationwide. We take great pride in helping our Franchisees of Smooth succeed at running their own waxing business, assisting with everything from site selection to ongoing mentorship and comprehensive training.

WHAT MAKES WAXIT SO SMOOTH?

 AVAILABILITY

Because there is no competition for time from facials and manicures, there are always appointments available for waxes.

QUALITY

We know that the purest ingredients make for the best waxes – especially if you have sensitive skin. For this reason, we have created our very own exclusive, hypoallergenic wax designed and manufactured locally.

SERVICE

World-class care. Expert execution. Exceptional experiences — every customer, every time.

HYGIENE

We are committed to cleanliness, which is why we deliver our services in an environment that is clean and professional and sets the standard for hygiene, sanitation and wax care. We don’t reuse sheets and gloves are mandatory for our WAXITologists®. We sanitise our rooms between each appointment and we’ll provide you with fresh wipes for your comfort.

PRIVACY

Our WAXITologists® are there to make your experience as comfortable as possible. They’ll lend you your ears if you would like to chat but, but if you would like to relax, our rooms are equipped with music to help you relax.

At WAXIT, we attract high-calibre individuals for a reason. From franchisees to WAXITologists®, our team is made up of some of the most driven, purposeful and awe-inspiring people around. We pride ourselves in embracing our core values and entrenching ourselves in living our brand.

OUR VALUES

SUCCESS FOR ALL

WE RISE TOGETHER. WE PURSUE SHARED GOALS WITH

ACCOUNTABILITY, TRANSPARENCY, AND COLLECTIVE AMBITION.

WE CELEBRATE THE WINS ALONG THE WAY.

RELENTLESS

CUSTOMER FOCUS

CLIENTS ARE AT THE HEART OF EVERYTHING.WE DELIVER

CONSISTENT, HIGH-QUALITY SERVICE THAT EARNS TRUST,

LOYALTY, AND LOVE. EVERY PERSON. EVERY TIME. EVERY DAY.

PASSION

WE LOVE WHAT WE DO, AND IT SHOWS. OUR ENERGY IS

CONTAGIOUS, FUELLED BY PRIDE IN OUR CRAFT AND BELIEF IN

THE WAXIT PURPOSE.

PROFESSIONAL

WE DO THINGS THE RIGHT WAY - ALWAYS. WE DEMONSTRATE

EXPERTISE, RESPECT, INTEGRITY, AND PRIDE IN EVERY ACTION.

GRIT

WE PUSH FORWARD, NO MATTER WHAT. WE STAY RESILIENT,

RESOURCEFUL, AND COMMITTED TO PROGRESS, EVEN WHEN

THINGS GET TOUGH.

APPLY NOW

WHY JOIN WAXIT?

We provide all the tools you need to run your own business, including a comprehensive training program, ongoing mentorship, proven marketing strategies and more, to operate your business successfully. We’ve perfected every detail of the franchise process, and we can’t wait to share it with you.

 

Our proven business strategies take the guesswork out of running and growing your own waxing franchise.

Invest in your Future

  • Built in repeat business (5-6 week hair growth cycle)
  • Expert waxing by highly skilled WAXITologists® and ongoing education
  • Competition differentiation through unparalleled culture, experience and technique
  • Mass appeal to consumers through attractive price points in varying simple models
  • Profitable model poised to penetrate established markets
  • Buying and Negotiation power
  • Support
  • Systems
  • Training
  • Earnabilty

THE FRANCHISE

THE WAXIT FRANCHISEE OF SMOOTH

We are looking for like-minded entrepreneurs who are ready to grow and empower themselves and their communities. A franchisee committed to the WAXIT way. If you are all about a hands-on approach when it comes to managing your business with great customer service skills, then let’s get started!


We are looking for:

  • Hardworking individuals – retail, weekend hours and “afterhours” apply
  • Well presented – eloquent with a good command of the written language
  • A customer service orientated professional
  • Compliant entrepreneur
  • Motivator and strong leader
  • Energetic
  • Computer Literate
  • Financial management skills and business acumen is an advantage
  • Only hands on owner operators will be considered



THE PROCESS

Stage 1:

Initial Enquiry, Application & Interview


Stage 2:

Full Application & Credit Check


Stage 3:

Getting to know you & making a commitment


Stage 4:

Final Selection & Battle Plan


Costs:

The initial commitment fee is R30 000 (Thirty Thousand Rand) excluding VAT. This payment will be set off against the Upfront Franchise Fee as stated here upon signature of the Franchise Agreement.

 

We advise Franchisees to make provisions to sustain the business for a period of at least 3 to 6 months - including any salaries, expenses, and the overheads such as rent, and electricity. On average R120 000 is required for working capital. This will be determined per site.


APPLY NOW

SMOOTH OPERATIONS

When it comes to opening your own business even one that is new to you, you never want to do it alone. Luckily, you’ve got us!

 

At WAXIT, one of our core values is success for all, so we want to ensure that all of our franchisees succeed and grow. We offer continuous comprehensive support every step of the way. As part of the WAXIT network, you'll benefit from comprehensive ongoing support at every stage of ownership. From store operations and marketing to training and business development, our experienced team is on hand to provide guidance, answer questions, and help you build on the store's existing success. As a Franchisee of Smooth, you will receive a “business in a box” with all the tools you need to be up and running in a way that’s methodical and proven (and fun).


What kind of support will I receive?

  • The Brand – both cool and contemporary
  • The market opportunity for a specialized offering
  • Marketing programme and tools
  • Training – initial and ongoing (franchisee and therapists)
  • Ongoing business support services
  • Financially attractive (ROI)
  • Product knowledge and innovation
  • Planning and pricing
  • Systems for business management
  • Management of appointed suppliers


The WAXIT Franchisor will provide:

  • Initial training and ongoing training for the franchisee and team
  • Access to information – system, price lists, marketing material etc.
  • A promotional calendar
  • Business support and analysis

APPLY NOW

Interested in opening your own WAXIT with us? You’re in luck! We are currently looking to franchise.

We will then review your application and be in touch with you regarding the next steps of the franchising process.


Western Cape Franchise Application