MELROSE ARCH

Franchisee of Smooth

Rue Ramhewa

Originally from Zimbabwe, Rue is a passionate beauty entrepreneur with a strong background in the industry and a heart for empowering women through confidence and self-care. She is also a proud mom who understands the importance of balancing business, family, and personal growth.

With years of experience in the beauty space, Rue has always been driven by the desire to create environments where women feel comfortable, cared for, and confident in their own skin. Investing in WAXIT felt like a natural fit for her, as the brand aligns perfectly with her values of professionalism, hygiene, consistency, and delivering an exceptional client experience.When she’s not in store, Rue enjoys spending time with her children, focusing on personal growth, staying active, and embracing her journey as a woman constantly evolving into her best self.

Hobbies: Spending time with her children & staying active

Favourite WAXIT Treatment: Full Hollywood Wax

Favourite WAXIT Retail Product: Polish Body Scrub