TABLE BAY

Franchisee of Smooth

Anthea Dennis

Anthea was our first client at WAXIT Southdowns when it opened in 2020 and she knew after her first encounter that she wanted to become part of the brand one day. Anthea previously worked for The Foschini Group in various roles for a number of years before deciding to become a full-time mom to look after her 2 beautiful kids. With retail running in her blood, Anthea loves working with people and always dreamt of having a retail space of her own one day.

When her family decided to move back to Cape Town, Anthea realised that it was time to follow her dream and open our flagship wax bar in Cape Town. Although she says her decision to join the WAXIT Franchise was a gut feeling, she put a lot of research before taking the final leap to bring smooth to the Cape.

𝗛𝗼𝗯𝗯𝗶𝗲𝘀: Enjoys being outdoors, travelling to new places, spending time with family and friends

𝗙𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗪𝗔𝗫𝗜𝗧 𝗧𝗿𝗲𝗮𝘁𝗺𝗲𝗻𝘁: Hollywood

𝗙𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗪𝗔𝗫𝗜𝗧 𝗥𝗲𝘁𝗮𝗶𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁: Exfoliating Cleanser

𝗪𝗵𝘆 𝗪𝗔𝗫𝗜𝗧 𝗹𝗼𝘃𝗲𝘀 𝗔𝗻𝘁𝗵𝗲𝗮: She is a passionate retailer and we can see her love for the WAXIT brand shine through in every task she takes on hand. Anthea is fun, bubbly and determined to uphold the WAXIT name as she launches the first branch in Cape Town.